Understanding the privacy needs of users will be the key to marketing success

Two landmark studies, commissioned by Google and conducted in association with Ipsos and the Boston Consulting Group (BCG), have revealed interesting information about the complex and contradictory attitudes of customers towards online privacy, and about the opportunities they face. yes the marks to reconcile those tensions. According to two major studies commissioned by Google, one […]

Eight out of ten users watch some type of streaming

Integral Ad Science today published its latest study, entitled Press Play: CTV & Publicidad, on the use and preferences of Spanish consumers regarding Connected TV (CTV), as well as their experience with advertising on content platforms in streaming. The first thing that highlights the work is the increasing adoption of the CTV by Spanish users, […]