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Understanding the privacy needs of users will be the key to marketing success

January 21, 2022 No Comments

Two landmark studies, commissioned by Google and conducted in association with Ipsos and the Boston Consulting Group (BCG), have revealed interesting information about the complex

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Eight out of ten users watch some type of streaming

December 17, 2021 No Comments

Integral Ad Science today published its latest study, entitled Press Play: CTV & Publicidad, on the use and preferences of Spanish consumers regarding Connected TV

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5 Tips for Effective Social Media Marketing

December 10, 2021 No Comments

With an estimated 2.65 billion users worldwide, social media is constantly growing.

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